Thread: Congrats to AVID!

Originally Posted by hueseph

Pro Tools is not going to lose it's post production users. That is where they have laid their foundation. That is where HDX excels. Other DAWs are easily as good but none of them currently have the DSP power that an HDX system has. Small market though.

After watching Fab's video on the Apollo at NAMM 2012, this is not a problem anymore. You can process audio using plug-ins on the way in and during mixing. The Apollo has a UAD QUAD built in so who cares about what Avid has now. UA just took over. And more are coming...

The Apollo appears to be a fantastic interface for music production for sure.... BUT...

hueseph was referencing the importance of HDX to the post industry... And in that realm, an HDX rig will be the better tool for high end users.

Yes, but that market (pro audio) is diminishing fast. Only to make a point, my system is every bit as pristine as an Avid system already. But I am no longer interested in running so many plug-ins anymore. The hybrid crowd is growing. The pro audio industry is realizing they are a trap. The more you use, the more it seems you need another plug-in to fix something.

The wanker world is more into plug-ins for their looping software so why would they invest in a high end Avid system. Follow? The great divide is happening.

I'm simply tossing in the devils advocate to keep us grounded here.

Originally Posted by bigtree

Yes, but that market (pro audio) is diminishing fast. Only to make a point, my system is every bit as pristine as an Avid system already. But I am no longer interested in running so many plug-ins anymore. The hybrid crowd is growing. The pro audio industry is realizing they are a trap. The more you use, the more it seems you need another plug-in to fix something.

The wanker world is more into plug-ins for their looping software so why would they invest in a high end Avid system. Follow? The great divide is happening.

I'm simply tossing in the devils advocate to keep us grounded here.

I believe with the shift to the AAX format, many in "pro-audio" will thin out their messy collections of mediocre plug-ins, and stay focused on a smaller selection of well-crafted, "new" plug-ins.

And as for the growth in hybrid systems???? I think that approach may have already peaked.

The growing trend will be even MORE in-the-box, albeit with smaller selection of high-quality plug-ins.

Originally Posted by Jim Rosebrook

I believe with the shift to the AAX format, many in "pro-audio" will thin out their messy collections of mediocre plug-ins, and stay focused on a smaller selection of well-crafted, "new" plug-ins.

The growing trend will be even MORE in-the-box, albeit with smaller selection of high-quality plug-ins.

I totally agree there and why AVID will not survive as a hardware based company.

Originally Posted by Jim Rosebrook

And as for the growth in hybrid systems???? I think that approach may have already peaked.

Oh my, big topic so boiled to death but it is fun.

What's peaked is the information about hybrid. Its now humming along. I call this the great divide. Well designed modular summing systems with sophisticated routeing capabilities including some consoles that integrate well with DAW's, is whats happening.
Over time DAW's and analog hardware are going to integrate better with each other, and then there is the vintage gear that will just stay the way it is This is where Pro Audio lives.

This sonic awareness is streaming into all area's of this industry right down to young musicians ( real musicians) not wanting their music so digital and boring sounding. 100% ITB is not unique sounding and that alone is enough sign of change.

Absolutely plug-ins will continue to improved along side with computers. The more people use plug-ins, the more the wanker industry will develop a generic sound print to a point it eats itself and be impossable to make money as a commercial studio. (Plug-in Studios) The pro audio industry as we once knew it will have no meaning to this generation. This is happening now and what I refer to as the Great Divide. Analog is alive and well in the high end world.

As long as Avid is trying to compete in the plug-in world, they will be fighting a loosing battle because the plug-in world is open game and not loyal . Anyone on the block with a fast computer can play this cheap game. Avid is trying to control the pro audio industry rather than work with its neighbor. Its all about greedy share holders and their vision of profiting off the wankers and video game crowd. All empires who want control like this, and who alienate half the population, fall.

High end analog integration will always be part of real pro audio. There are only so many plug-ins you need in the pro audio world, and less is more when it comes to rich sounding acoustic music. Plug-ins are for the electronic world more than they are for the acoustic world. The acoustic world is pro audio. The electronic world is stepping further and further away from pro audio. How is AVID going to convince me to buy into that BS anymore. Its the curse. No thanks, I see it much different now that I am back into analog. Its a solid and open sound that doesn't have conflicts and need software upgrades all the time, just to keep working. What a money sucking racket.

Pro Tools is a terrible DAW for electronic music. Ableton Live and Fruity Loops are a few that excel. Samplitude and Sequoia are all you need for a high end tracking and composing DAW. I just don't see Avids vision anymore. They died in 2005.

After 30 years in the profssional electronic world, and 30 years experience as an acoustic musician, I see it much different than the people following the tail end of this has been company.

Back to you

Originally Posted by Jim Rosebrook

Chartering a path for product development is a tough game... LOTS of back-seat drivers waiting to criticize.

Today, AVID can feel pretty good about some of it's decisions... excellent quarterly report released last night, first quarterly profit in 4 years, BIG stock jump....

Avid shares surge on first profit in 4 years | Reuters

What a joke, troll, shill what ... Are you working for Avid or trying to increase the stocks for a week.

http://www.gearslutz.com/board/so-mu...rats-avid.html

Originally Posted by The Byre

Just remember that this jump in share price comes as a direct result of a tiny profit that came from Apple changing Final Cut to no longer do EDLs.

Avid shares have in fact lost 45% of their value in the past year. The company has been in full turnaround mode since last summer, when management started issuing downright depressing guidance numbers. At the start of this fiscal year, Avid thought it could reach about $710 million in revenue in 2011. That quickly shrunk to $700 million, then $670 million. The final full-year tally landed at $678 million, still far short of the original, happy outlook.

Avid's Media Composer and the Adobe Systems Premiere Pro still see Final Cut defectors making the switch, including some high-profile users like reality TV producers Bunim/Murray. Avid CEO Gary Greenfield made a point of landing the Bunim/Murray account and talked about stealing customers from Final Cut. But he wanted to make it look like an Avid achievement, not Apple's mistake.

Greenfield doesn't see any growth opportunity in 2012. "We're taking a focus on how we can improve our profitability with no growth," he told analysts on the earnings call. So he'll take any revenue growth that falls in his lap, particularly in the high profit professional market at the expense of low-margin enthusiast sales. But he's essentially admitting that sales growth is dead in Avid's core markets.

So there's little or no sales growth ahead, and Avid has become a margin story from head to toe and there's that Apple-made opportunity that seems to be slipping through management's fingers. Adobe, on the other hand, is accelerating.

The market analysts absolutely hate Avid, but if Greenfield can turn the company around and make it into an old-fashioned engineering company that churns out steady profits, then this might be one of those cases where they are going to have to eat their words.

We shall see . . .

AVID's critical next step for music production is control surfaces. We have not yet seen the full benefit of their acquisition of Euphonix. All of their current control surface products are carry-overs.

Spreading the Eucon protocol, along with a major re-think of the relationship between control lay-out and plug-in GUI.... this has great potential.

High-end, midrange, low-end.

It's all about smooth, transparent workflow.

The gear will get out of the way, and the music will be focus.... any and all genres.

Originally Posted by bigtree

What a joke, troll, shill what? Are you working for Avid or trying to increase the stocks for a week?

None of the above.

Our industry has had a tough stretch over the last 5 years and it is encouraging to see signs of success.

I want audio manufactures to be successful so they can continue to evolve the cool stuff we want to use.