I'll never forget discovering that when "Thriller" became the largest selling album of all time we figured out that less than ten percent of the people who buy at least one album a month had bought it.
Curious what source that was obtained from in a World wide demographic. Granted, not everyone that buys , owns "Thriller". I would place a solid bet that everyone that buys, 50% has heard "Thriller". Still curious which poll.
If it had been a toothpaste, it would have been considered a miserable failure in the marketplace!
True, not everyone that purchases music would be interested in Michael Jackson, or possbily below ).1% of buyers of the album even know or care that Bruce Mixed it.
The concept of a "mass audience" for music is a myth.
Again true to a point. I still say that "armpit farts" on MTV or recorded media 10 or more plays per day will produce serious numbers in the Music Biz.
So is the concept of a media mogul who determines which artists are going to become pop-stars.
Not a Media Mongul...but the team.
Public buys because it is in their face. Culture that thinks it is hip (no matter if it is) will buy because of peer to peer relationship. A damn nice looking Female is met in a bar by a 22 year old with a 50K income and said Female says...do you have So and So ...while riding in the car, going on first date...you better believe if he does not have that music..the entire catalog will be purchased by next date, researched on the web...etc.
I really do know what goes on with Promo budgets. Seen them, know that it is decided what get's on ...what does not. Why is it that you can take a certain mix you have done and play it for anyone and even if you just met them they say they would buy it now? The reason they have not is because it is not exposed to the cultural mix for the demographic targeted. Try to by a brand new 1996 Mercedes. You can't. They were all sold. Put it out there, it will sell. It is a commodity. Market the product, give samples, it will sell. How many times has Hickory Farms in the past (have not seen a Hickory farms in years) presented a sample of something and you go inside and buy said product, plus $20 or more dollars of product that has samples out there to taste?
The concept is exposure.
I have recordings that I would bet 75% acceptance. We shall never know, unless it is marketed, exposed and put where folks can purchase the product easily...with word of mouth exposure by the mainstream. No one has that level of coverage. The general public just wants acceptance and possibly to get laid. A huge percentage of crap that guy's buy in the 14 to 26 year old range is the mainstreme...girls too..but only because their "friend" will think it is cool...even if they think it stinks. Remember all the Hall and Oats that sold? I knew my dates would get all moist if I played the latest release on a date. I could have given a rats ass.
You want to make money...exposure.
I am still Hip on seeing just a few thousand sales of a product...for maximum profit..and many of those avalible. Classical recordings account for a very small percentage of record sales. Why are they being done? Buyers.