UNIVERSAL AUDIO AND FENDER MUSICAL INSTRUMENTS ANNOUNCE DEVELOPMENT PARTNERSHIP

Partnership Between Two of the Music World’s Legendary Brands Promises to Put Genuine Fender Tone on

  1. Press
    SCOTTS VALLEY, CA — April 7, 2016 — Universal Audio is proud to announce a new development partnership with Fender Musical Instruments Corporation. This partnership will allow Universal Audio to greatly expand the range of unique guitar processing plug-ins for the popular UAD Powered Plug-Ins and Apollo audio interface platforms.

    With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide in nearly every genre, from rock and pop, to country, jazz, and R&B. The world’s most acclaimed artists and performers use Fender instruments and amps, making the company not only a revered music industry name, but a cultural icon.

    "We're thrilled to welcome Fender to the UAD platform," said Bill Putnam, CEO and founder of Universal Audio. "Putting Fender’s legendary tone on our recording products has been a goal for some time. Both UA and Fender have a 50-plus year heritage in music and recording products, so we’re very excited about what we can accomplish together.”

    "This is an exciting endeavor for Fender, and Universal Audio is the best group to bring the essence of our classic amps to a digital platform,” said Shane Nicholas, Director of Product Development Amplifiers. “We look forward to offering players of all types the opportunity to utilize our products in their musical expression."

    About UAD Powered Plug-Ins
    Powered by Universal Audio’s popular UAD-2 DSP Accelerator hardware and Apollo audio interfaces, UAD Powered Plug-Ins offer the world’s most authentic analog hardware emulations and award-winning audio plug-ins on Mac and PC. UAD plug-ins deliver rich, analog sound quality that would be difficult or impossible to achieve with native recording systems.

    About Universal Audio Inc.
    Founded in 1958 by recording pioneer Bill Putnam Sr., and refounded in 1999 by Bill Putnam Jr., Universal Audio is best known for its classic, hand-built analog hardware and advanced UAD Digital Signal Processing technology for recording, mixing, and mastering audio. Headquartered in Scotts Valley, California, UA is focused on merging the best of vintage analog and modern digital technology, following its rich recording heritage and motto, “Analog Ears. Digital Minds.” www.uaudio.com.