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Avid: Things are getting ugly

Discussion in 'Recording' started by hueseph, Feb 26, 2013.

  1. hueseph

    hueseph Well-Known Member

    I don't know what to say. You'll have to read it for yourself:

    Multiple Investigations of Avid Technology, Inc. Announced - Pro Tools Tips, Tricks & More... - Pro Tools Expert Blog
  2. DonnyThompson

    DonnyThompson Distinguished Member

    Translation: they need time to get with their lawyers, and time to come up with a spin...
  3. hueseph

    hueseph Well-Known Member

    It's scary. If Avid go down, what's going to happen with all those studios that depend on Avid hardware and software. To give them the benefit of the doubt, the have had worse lows. Not that that is consoling in any way. I'm sure their stock owners are furious at their losses. They had a high of nearly $22 per share just over a year ago. Anyone who bought at that time has lost nearly 70% of their investment. I sincerely hope they get it together.

    I love to hate Avid as much as the next guy but this could be serious bad news. I think it might be wise for them to sell the company now. Maybe to a company with competent management and competent software engineers. IMHO of course. I don't know if their talk is actually voodoo but at times it just seems like talk.
  4. audiokid

    audiokid Staff

    ROTF is all I have to say. Hueseph my man, I love your quarterly updates!

    I haven't read this yet but will, well maybe. I've seen the light long ago.

    The demise is long over due. Sorry long time supporters that are sucked into it all, the product is very dated, period. UAD finished them off, its just not public yet, or is it? Avid is all about selling plug-ins that you think you need to run a system that is dependent of their scheduled shareholder upgrades based around dated technology.
    When they go down, I suspect there will be third party upgrading like crazy. Which will never get you further ahead either. HD is dependent on a computer that will die just like the G5 and previous. When they stop, the version you have stopped. Anyone that bought into Avid has all their eggs in one big basket. The bigger they are the harder they all fall.

    “Whenever you find yourself on the side of the majority, it’s time to pause and reflect.” – Mark Twain
  5. hueseph

    hueseph Well-Known Member

    Here's the official news from Yahoo:

    Finkelstein Thompson LLP Announces Investigation Of Avid Technology, Inc. - Yahoo! Finance


    Avid Technology, Inc. Stock Chart | AVID Interactive Chart - Yahoo! Canada Finance
  6. Kurt Foster

    Kurt Foster Distinguished Member

    i'm with audiokid on this ... couldn't happen to a nicer company. don't let the door hit you on the arse on your way out ....
  7. RemyRAD

    RemyRAD Well-Known Member

    I certainly won't shed a tear for those miserable bastards that will not supply schematics for their professional products. From the moment I found that out they were bogus in my book. Screw that. And every professional piece of audio equipment has always been included with this schematics for the maintenance guys to maintain or just to be able to modify. And the company that does not do that for their professional marketplace ain't what I would call professional. Proprietary microphone preamps my ass. Yeah there were tons of recordings not recorded with them. And rightly so because they suck. Never mind those previous years of nonsense where you are forced to purchase their hardware in order to run software that won't run any faster than real time speeds. Screw that.

    Seems pretty obvious to me a lot of American companies are going this way? Just so it can be outsourced overseas and the company will be picked up by somebody like Yamaha, Korg, Roland, Beringer yeah, Beringer. They got Midas. They'll get at least part of Avid that we all use. They'll probably retreat to their original video centric market? Or maybe they will just go the way of New England Digital? After all they've had a good 30 year run of audio BS. And when you can't make your greed profits anymore, it's time to take a dump.

    They've been dumping on us for years. Good riddance.
    Mx. Remy Ann David
  8. BobRogers

    BobRogers Well-Known Member

    Looks like I switched to Studio One just in time. But since I'm not an investor, this isn't that big a deal - yet. (Unless I build that time machine and go back and short the stock.) If I'm reading things right, they are having to back off their valuations for previous quarters. I don't know about the specifics, but I gather there is a lot of room for creative accounting when your primary "assets" are lines of code. I guess I'm not surprised that more creativity was being used in the accounting department than the coding department.
  9. Thomas W. Bethel

    Thomas W. Bethel Well-Known Member

    My problems began with Digidesign which AVID purchased and then did away with. I purchased Sound Designer II for about $3500 back when I started into mastering. Six weeks later Digidesign said they were no longer going to support Sound Designer II and that it was an "orphan" product. I called them and asked if there was an upgrade route to Pro Tools and was told no. I asked if I could return my Sound Designer II software and hardware for credit against ProTools and was told "no way". The person I was speaking to, sensing I was upset, transferred me to the "national sales manager" who was, to say the least, very full of himself. He asked what the problem was and I told him. He said "son there are studios in California that make $3500 a week off Pro tools and I don't see what the problem is" I told him that, at the time, I was lucky to be making $3500 every two months. He said " well I guess you better get working". I lost all my respect for Digidesign and I have never had another AVID or Digidesign product in my studio. What a bunch of BS.
  10. audiokid

    audiokid Staff


    I think we posted a memo on this company around 2005.
    Apple is the next overrated, over priced, pro audio anchor taking a dive. Great for mobile though . I like my iphone.

    Don't be sucked in on the last ditch effort. I'm guessing they will try one or two more rounds to dump stock before some opportunist ( soon to be announced I'm sure) buys whats left. And there will be updates on the dated hardware maybe.

    I'm sorry for all you Pro Tools followers but that's how it goes. I said this last year, the cream is rising and it isn't Avid based studios. Cei La Vie to the last of that generation ranting about their Avid system based studios and long list of plug-ins that gave us that wonderful sound of the last 2 decades.

    Good riddance. Long live better sounding audio and companies that actually care about music.
  11. DonnyThompson

    DonnyThompson Distinguished Member

    Unfortunately, a very common tale I've heard from other users as well.

    Kinda makes you wish you'd been face to face with the jag-off though, huh? On second thought maybe not, cuz you might be posting this from jail if you were in the same room with him.

    I know for sure I would be. :mad:
  12. hueseph

    hueseph Well-Known Member

    Feel the love.:rolleyes:
  13. Kurt Foster

    Kurt Foster Distinguished Member

    Getting ugly? Things were always ugly

    i'm all for keeping the price of admission to this business high in order to weed out the faint of heart. but once you pony up that should be it. recording on computers drives me up the wall partially because of all the upgrades we are basically coerced into tolerating and paying for.

    for years DD was in a market position where they could tell clients like it or lump it. they had an exclusive club by nature of their price structures and their monopoly in the industry. well that has all changed now and they are feeling the wrath and frustration of people who didn't have the price of admission .... chickens coming to roost so to speak. it was really bad back in the late 90's and early 2000's when Apple was in on the scam ... the two companies campus’s were very close to each other and you could easily find engineers and designers from one company at the others campus on a regular basis ... they had a scheme where the pro industry had one or the other in there bank account every 8 months ... thank the Lor'ad that's all in the past. screw them both i say!
  14. audiokid

    audiokid Staff

    Someone post this on gearshill and see how long it lasts. That will tell you something. There are no avid ads here for a reason.
  15. hueseph

    hueseph Well-Known Member

    Avid have been in denial for a while. They should know better. People have been calling them out on many topics even on the DUC. The outrageous price for CPTK 2 which essentially only unlocks features that otherwise are available in so many other DAWs. The instability issues. The price for support.

    I agree that high end audio is an investment but that investment is and should be mostly in the hardware department. What software is going to be sought after in 3 years? NONE. Only hardware maintains any value and even then there are only a very few companies that produce hardware that you will be using long into the future. The recycle depot will be filled with Beerslinger boards long before you see a Distressor, Chandler, Ibis in there.
  16. DonnyThompson

    DonnyThompson Distinguished Member

    If I buy it from the company or an authorized retailer, then I should be entitled to support without having to pay for it. I've already paid for it. Don't treat me like I don't deserve the support once I've purchased your product legitimately.

    And what currently drives me crazy is this "must have wi-fi to authorize continued use of a plug" architecture.

    I recently experienced this while working with a client at his home "studio"; he was using PT and wanted to use the Waves L1 on a few songs on the 2-bus. I mentioned to him that we would probably get better mixes in his living room, because of its size and shape, than we would in his basement.

    We moved the rig into his living room, but found that we couldn't access the L1 plug because his internet connectivity was hardwired in his basement. So, without the wi-fi, we couldn't use the L1 plug because it wouldn't unlock/authorize without an internet connection.

    That whole BS concept had me steamin', man. G-dammit!... if I pay for your software and install it on my Mac or PC, I should be able to use that F****R anywhere I want.

    Just venting.

    As you were.

  17. niclaus

    niclaus Active Member

    i don't want to be nice to them or anything, but there was probably something wrong in his setup! I use those kind of plug-ins on computers that don't have access to internet and i never had a problem! Plus, that problem has more to do with waves than avid, hasn't it?

    as far as i go, PT is a great software, and i'm not talking about avid policies! Lots of you hate it, i CAN understand why, and i even agree with most of the arguments! But, when working on movie post-production, it's much more easy and flexible than any software i worked with! I wouldn't be so pleased to see it die!
    but again, i'm talking of the software, not Avid policies!!

    i know i Will be knocked on my ass for saying that but i'm sure i'm not the only one who thinks that this is a great software!

    hit me!

  18. audiokid

    audiokid Staff

    This will attracted some tomatoes, sorry if my opinion eats at you. I'm not here to be FB "liked" or sell Avid banners.

    I've used quite a few DAW's, I have 5 systems here ( Sequoia, Sonar, Ableton, Reaper, Pro Tools). I try and like Pro Tools for the "software" as much as others do today. I have my reasons like we all do and that should be why you choose what you do.
    I keep my Avid rig in the closet only to say I have it. Workflow is something you get bias too, but, PT is on the bottom of the list for a few reasons. If it actually was that good, I'd be using it.

    Pro Tools was my first big DAW system which I used professionally for 7 years. I thought it was the greatest until I was given other opportunities to try with no strings attached. I think we see things differently when we don't have a financial ball and chain effecting our vision.
    Today, the new generation doesn't see it the way the last Pro Tools generation did so this is a big problem for Avid, and why the demise. Its dated as are the studios who use it IMO. That doesn't mean it can't work for you until Apple stops making parts for your rig.

    When I see Pro Tools and the long lists of plug-ins proudly listed on a studio promo page, I think average sound quality right away. I do not think, wow in the least. Its far from impressive to me. DAW's are great editing tools and thats the first clue.
    In hind sight I wasted close to $50 grand on it, it was a sonic mistake but a necessary evolution I was following back then, where now I'm leading or at least, thinking for myself.

    I predict there are going to be more studios close just for the fact that re buying and learning how to actually build something that works all over again just won't be logical or feasible. And, the new generation doesn't see Pro Tools as the big craze anymore either so, those that have invested heavily into Avid, have a financial hurdle indeed.
    Even if this round doesn't sink Avid, the next one coming will.

    Good riddance. The "Pro Audio" world will be better once the clears and the cream rises.
  19. hueseph

    hueseph Well-Known Member

    And the response: Prosound Network: Avid Responds To Delay Concerns

    Which really reveals nothing. A statement for the sake of statements.

  20. sdelsolray

    sdelsolray Active Member

    Well, I've been using ProTools for about 12 years. I originally decided to use the required hardware as a mere dongle and populate may signal chain with quality outboard preamps, converters and eq. My original Digi001 and PTLE 5.x was about $800. Software upgrades through many major revisions cost an additional $450 through today and I paid another $800 for a Digi003 rack, being allowed to trade in the older Digi001 hardware for some credit. Total spent about $2,000, or about $167/year, or about 45 cents a day. I spent more on one pair of microphones, or another pair of microphones, or one preamp, or another preamp, etc.

    Add to this reliable compatibility with the two Mac computers I used over the years (I would wait to update), easy access to information through website services (forum, knowledge base, downloads service), a plethora of third party plugins available and regularly updated, and a set of features that fully satisfy my needs.

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