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Avid to buy out Euphonix!

Discussion in 'Recording' started by hueseph, Apr 15, 2010.

  1. hueseph

    hueseph Well-Known Member



    Is this a good thing? I don't know. Again we see Avid powering it's way through the industry.

    YouTube - Max Gutnik, Director of Avid Audio Product Management at NAB 2010

    Comments?
     
  2. TheJackAttack

    TheJackAttack Distinguished Member

    2nd seal of the Apocalypse?
     
  3. planet10

    planet10 Active Member

    there goes the neighborhood
     
  4. FlyBass

    FlyBass Active Member

    So what about the control of other software like Apple's Logic Pro? Gone I suppose.
     
  5. hueseph

    hueseph Well-Known Member

    Of course, now you will be required to run ProTools in order to incorporate anything from Euphonix. I thought monopolies where illegal.
     
  6. planet10

    planet10 Active Member

    maybe Avid will use the euphonix converters instead of the HD $*^t boxes they have now!
     
  7. TheJackAttack

    TheJackAttack Distinguished Member

    What?!? And put Black Lion and all of the other mod companies out of business?!?
     
  8. planet10

    planet10 Active Member

    isnt that the business model of all large companies?? buy the little guy because they kick your butt in products and use their technology for your own.
     
  9. hueseph

    hueseph Well-Known Member

    Adobe

    Microsoft

    Apple

    To name a small few.
     
  10. FlyBass

    FlyBass Active Member

    True.

    However, an Avid press release states: "For existing Euphonix customers, Avid will continue to support EuCon– the Euphonix high-speed Ethernet protocol that enables its control surfaces to interface with third-party software."

    Euphonix will make Avid better, but perhaps us Logic users will still have the control surfaces available. At Avid prices.
     
  11. AudioGaff

    AudioGaff Well-Known Member

    That is what they say now. Since they are in bed with Steinberg on the protocol they don't come clean with their true plans at this time. Bad business politics. We'll see in about in a year from now how commited they really are.
     
  12. planet10

    planet10 Active Member

    @flybass
    what conglomerate does anything for the good of the user. and Euphonix will only get worse, maybe not the product, we hope, but tech support, and all that other stuff that goes along with it. they used to send techs out to install the M5's and such, training and such, it will probably go away or get really expensive.
    not a fan anymore
     
  13. toddmatthew

    toddmatthew Guest

    Nooooooooooooo!!!!!!!!! How can this be?!?! Uggg... Alright lets put our hopes in someone else now to build good controllers, especially for logic. Come on PreSonus, step it up! Or SSL, step it down! haha.

    This is seriously depressing. I figured if anyone would buy Euphonix it would've been Apple or Apogee.
     
  14. robbiusa

    robbiusa Active Member

    Avid Welcomes Euphonix to the Family

    In case you haven’t heard, we’re excited to announce that Avid has acquired Euphonix, a renowned leader in professional audio. We’d like to let you know why we were interested in Euphonix, and how this acquisition will benefit you.

    So, why did we choose Euphonix?

    Euphonix has long been a leader in professional audio, with an award-winning product line that complements our own audio products—from high-end broadcast mixing consoles to more affordable media controllers. By bringing its full range of consoles and control surfaces to our product portfolio, we can better meet the needs of a wider scope of audio professionals like you—from independent engineers to those in professional broadcast and audio post.

    We’re committed to the continued sales and support of the entire Euphonix product line, as well as our own C|24® and ICON consoles. In addition, we’ll keep the Euphonix product line open to work with third-party products, including those from:

    * Apogee
    * Apple
    * Cakewalk
    * Digital Audio Denmark
    * Magix
    * Merging Technologies
    * Metric Halo
    * MOTU
    * Steinberg
    * ToolsOnAir


    How will this acquisition benefit you?

    For starters, we plan to maintain and further enhance the EuCon protocol, which brings powerful Euphonix hardware control to multiple applications and platforms. Our goal is to make EuCon an open industry standard that greatly expands the compatibility between Euphonix control surfaces and a wide range of Avid® and third-party audio and video applications, including Pro Tools® and Media Composer®. This will greatly expand the control surface options available to you and open up many new creative opportunities.

    We also recognize that audio and video workflows are converging, and plan to expand the capabilities of Euphonix’s controllers, such as the Artist Series, to work seamlessly with both audio and video tools. Not only will you be able to create content efficiently across multiple disciplines, your investment will become more cost-effective too.

    With this acquisition, Avid continues to reinforce its ongoing commitment to the pro audio community while expanding its control surface options into the video community. If you’d like to discuss this or share your thoughts, please join us in a discussion here. Thank you for your continued support.


    Sincerely,

    The Avid audio team
     

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