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BRACE YOURSELVES!....AVID NEWS!

Discussion in 'Recording' started by hueseph, Oct 5, 2010.

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  1. hueseph

    hueseph Well-Known Member

    Well, the speculation. The frustration. The trepidation. The sheer anxious anticipation. After 20 years of painful waiting, it's here.

    "Well the speculation is over, the new Avid Pro Tools|HD Native Core has been released."

    The Bad.

    Now does that mean that you can buy Pro Tools for your current interface? HELL NO!

    What is this? Some sort of democracy? No no no me droogs. We are still bound to the man. In the form of a ProTools Native Core. Yes! Another PCIe interface which relies now upon the power of your cpu! This is better? I suppose, there is more potential.

    The Good.

    Prices start at $3500 for a Native Core PCIe card AND an HD interface. Okay this is much better than the potential $7000 or more I would have spent on an HD1 Setup.

    Which brings us to...........

    The Really Bad.

    What does this mean for all of the recent purchasers of HD 1, 2, 3 systems? Will support start to dwindle for the old HD's. Do we even need to ask that question? I'm so glad I never bought into the hype.
     
  2. audiokid

    audiokid Staff

    hehe, what I tell you. Glad you are having fun, like me with this too Hue! And it just keeps going on and on and on with that company. It will never change because once they have you, you have to keep upgrading or you loose your entire investment. All or nothing. What a racket.

    thanks for posting.
     
  3. Gib

    Gib Active Member

    My biggest beef is that the new native card/system will not support tdm/hd plugins. That alone would stop me from buying it.
     
  4. hueseph

    hueseph Well-Known Member

    Well, the bad gets worse. The $3500 that I thought would buy an interface and the HD Native card? Not the case. $3500 just for the card and ProTools HD. What the hell? Complete Production Toolkit is still $2000? So instead of the "deal" for an HD1 + 192 IO for $7000, now we're paying $7000 for the HD Native and an interface.

    What's worse is that there is rumor once again that not only will ProTools 9 be Native but it may be available as an open DAW. That is, you may need an iLok to use it but you will at any rate be able to use it with the interface of your choice. That is ONLY RUMOR. Still, if there is even the whiff of truth, there is going to be hell to pay! Will customer stand for such outright extortion? You know they won't sell ProTools 9 for anything less than $2000 retail. Psssssshhh!
     
  5. audiokid

    audiokid Staff

    Kind of reminds me of Fish Farming and Sea Lice.
     
  6. BobRogers

    BobRogers Well-Known Member

    I don't see how that's worse. But I think you're dreaming about $2K. If and when they do this (a big "if") I'm guessing they charge more than Sequoia. That's the price target.
     
  7. Big K

    Big K Well-Known Member

    Heeeheheheheee,,Hohoohoohooo...fill the page..lol

    Although, it is news from this great combination of Alsihad and Avid, it is not a surprise, at all.
    You can't grow new balls fast enough for them to cut your nuts off, again.

    M2c: stay away from it....
    Pahh, ... not able to use your bloody expensive TDM plug, either .....
    ROFLMAO !!

    Imho, this is a rip-off. Planed in cold blood for maximum revenue, whilst creating
    the utmost confusion amongst existing user.

    I did not expect anything less...
     
  8. AudioGaff

    AudioGaff Well-Known Member

    Avid did two desperate things to let everybody know the end is even closer. First, now only $3500 to get into an HD option instead of >$8k.

    Second, they now provide an audio interface and ASIO drivers for use with non Avid DAW software such as Cubase & Sonar. Of course why someone would buy an over priced HD audio interface that includes Protools and then go buy or use DAW software such as Cubase or Sonar is kind of wishful thinking on Avid's part.

    The mighty monopoly is now forced to take some risk by going native. And the poor bastards that already have over priced HD systems are now left in the cold requiring them to spend more on hardware to take advantage of going native. Glad they never got any of my money and it's now hard to see that they will ever get any money out of me.
     
  9. audiokid

    audiokid Staff

    Yup, The death of Alsihad

    ... and long overdue in my professional opinion. Changing their name was a dead giveaway they are in big trouble. I predict they will offer one more deal as a backup when this one flops, mark my words. Six months or less. Then, we will really know the end is close and then watch the gong show begin and the opening to great products grow.

    I bet there are a lot of HD users out there with butterflies starting. This thing is spreading like fire.
    When you hook people like this, they will fight for you and try and recruit as many as they can, as we've seen this last decade. It strengthens your justification and support. Its corporate marketing psychology. Also, get this stuff in the schools and you develop long term brainwashing. So much hype makes it really hard to read between the lines. We're all so busy and just want things to work so we can continue our paths without trouble. Its not easy understanding how all this stuff works when you have to build it. The turnkey made sense but not when it controls you later down the road when you start getting a brain.

    As long as I run this site, I will never promote this company. It is such an overpriced ripoff compared to other great products for a 3rd of the price.

    Remy has a great thread in our private mastering forum that pretty much nails it down. PT is responsible for the smashed music this last decade.
    From my own experience, after using Sequoia 11 to bounce and master music, PT is a joke.

    This is going to get interesting now.
     
  10. hueseph

    hueseph Well-Known Member

    It's worse for existing HD users. They will be choked once they realize they don't have to be bound to that hardware anymore.
     
  11. BobRogers

    BobRogers Well-Known Member

    I don't really have that much sympathy for that mentality. On one hand I hear people bitch that they hate being locked into particular hardware. Then when it is suggested that they won't be locked in they bitch even louder. They either made a sound business decision in buying an HD system or they didn't. Yes, the new releases may lower their resale value, but anyone who counts on the resale value of digital equipment has not been paying attention. Since digital equipment has been invented it has had a short useful life and it has to pay for itself over that life.

    Avid has a particular business model with particular restrictions on the use of their product. Yes, they are in business to make as much money as possible. But a lot of the people posting on this board want to make money as well. We (should) make our decisions on what to buy on a rational basis. If you don't do your homework and make a bad business decision and buy their product (or any product) and lose money....well, feel free to tell the world what the realities are and explain the drawbacks of PT that you did not understand when you dropped all that cash. And if you didn't drop all that cash...well, I am sort of curious why you spend all this time talking about how you hate a product you didn't buy. The fact is that a lot of people like PT software better for a lot of uses. They have leveraged that fact to bundle the software with their hard ware. If the bundle is not a good deal for you don't buy it. And by all means post your reasons on this board. But all this noise about "democracy" and "corporate marketing" is just whining.
     
  12. audiokid

    audiokid Staff

    You're not even close Bob... I'm not sure why others are chatting about this but for me... its fun seeing the flame begin because I know other OTB/ITB companies will have room.

    Its totally exciting and positive to think things are going to improve and definitely make room for more DAW systems, more users which generates more improvement for this business all around. To much of one thing isn't a good thing IMHO. And PT is just that.

    Man, you are missing the mark . You are sounding defensive or worried?..
     
  13. audiokid

    audiokid Staff

    I think this is a warning that we should lock down this thread actually because we are going to get a lot of really pissed PT users lashing out, which I don't blame them for.
     
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