Interesting site I found. Not sure if its been mentioned here. http://www.turnmeup.org/ I guess everyone is worried that after consumers have a LOUD CD in the deck, and switching to a Dyanamic CD(not so loud), that the consumer will wonder, "Why the hell is this one so low." And they will link that to quality issues, or something of the such. Im talking about regular consumers, that have no Idea about music production and mastering. They just listen to music. Though there are other factors. Just rambling on here.