I've been listening and thinking to the sound of pop vocals these last few years. Anyone else with me? I will be producing pop songs this next year in case you are wondering what I mean. I've also been thinking about my room(s) and particularly listening to the sound of the vocals I get, then comparing them to the sound of songs I am shooting for. I'm coming to the conclusion that what was cool for the last 50 years in a vocal sound may not be so cool today if I want to get that in your face pop vocal sound. In fact, I'm thinking if I hold fast on my old methods, I'm going to sound pretty dated. A Bricasti (or closest thing to it) and a vocal booth (or closest thing to it) does the trick and some, from how I'm hearing it so far. No need to be trying to spend a load of money making a perfect acoustically "natural sounding" vocal room when in fact a dead room and clever vocal effects will give you just what the doctor ordered. Its never been about perfect or following the past when it comes to pop culture, its about sounding current and following fashion. Once you get onto that, it starts to becomes detailed in its own way once again. Just ask your nearest teenager what they like better (your way or their way) if you dare engage in today's pop culture. Like always, if I want to make money in this business and sound like a hip producer instead of a really fine and dated sounding acoustic rock band, maybe think twice when you are planning out your vocal system. Pop sounding I mean... smoke We can often be sent down the wrong road by old school concepts when something real simple may work better. I mean, who is making pop music and buying it in the first place? It isn't parents and their dated friends who I'd be trying to impress. Youth is attracted to what they are able to do, afford and relate too. From my last 30 years in this business, being current and following trends always put a lot more food on the table. Thoughts?