I have an interview coming up for a paid internship with a fairly large classical label. The position includes a variety of roles depending on the applicants interests and abilities, for me this is recording/ production/ editing/ mastering, but they have asked me to give my thoughts on a marketing scenario in the interview. This isn’t really my strongest area and could do with some advice. Essentially the label is planning on setting up a marketing agency with the aim of getting more concerts for their artists in order to facilitate increased CD sales. They intend to charge artists £50 per month for this service. The main aspects of their plan are: A list of concert promoters, venues, orchestras, festivals and concert clubs which the artist will access in various ways. An artist page on the label’s website with biographies, mp3s, a calendar displaying their availability, reviews etc. A “virtual office” service. Basically just acting as a 3rd party between artists and promoters by handling emails and phone calls. The option to submit articles to a monthly e-newsletter for free. The option to be featured in a quarterly printed newsletter with a sampler CD at a cost of £85 per half page with 3 minutes on the sampler. Other services such as contract negotiation, invoicing etc are available at additional cost. They also intend to offer an expenses calculator based on the artist’s location prior to the performance. They propose that artists and ensembles are paid a negotiated percentage of the box office takings in order to remove the risk from the promoters point of view (would musicians be happy taking all of the risk like this? seems unfair to me) They have asked me to present my thoughts at the interview, so I was thinking that I’d print a couple of booklets out that contain a breakdown of my thoughts on it. I’ve got a few observations/ criticisms but I’ve yet to really think of anything new to suggest to add to their existing plan and I really feel like that is what they’ll be looking for. If anyone reading this has experience in this area and can offer any thoughts at all. I’d love to land this internship but being asked to interview based around the aspect I’m least comfortable with is making things difficult. Thanks.