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Studio / label relationships

Discussion in 'Studio Lounge' started by big bear, Dec 11, 2003.

  1. big bear

    big bear Guest

    I'm in my 5th year as a full-time studio owner/engineer, and I'm trying to figure out the best way to approach a few of the smaller indie labels in the area. I want to build some good relationships with a few of them in hopes of getting some future clients. What's a good professional way to open some of those doors? Where do I start with them?

    Thanks
     
  2. Thomas W. Bethel

    Thomas W. Bethel Well-Known Member

    I would suggest you find someone at the labels who needs your services and fulfill their needs.

    The trick, as in all business dealings, is to find the ones that need your services and provide that service for them.

    You also have to have good credentials and lots of experience that you can impress someone enough with so that they will hire you.

    Word of mouth advertising is the best and cheapest form of advertising you can get. Most users of studios get the studio name from other satisfied clients so if you have a number of satisfied client you may want to send them a news letter telling them about current projects and letting them know that you would like to get in more business and if they are with an idie label can they let them know about you.

    A couple of things that may help is to call and schedule a face-to-face meeting with the owner of the indie label. When you get to the meeting talk to the owner about what his needs are for recording and how you can fulfill those needs. You should bring along some samples of the CDs that you have recorded but do a compilation disk and don't just drop off two or three full CDs and expect them to listen to all of your work. Most business people in music don't have a lot of free time so if you can summarize your expertise in a short concise statement and do the same with the CD you have effectively told the owner that you understand his needs, can supply those needs and that you also understand that he or she is a very busy person and have tried to help him or her by not overwhelming them with materials.

    Hope this helps.

    -TOM-
     

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