1. Register NOW and become part of this fantastic knowledge base forum! This message will go away once you have registered.

Studio Owners

Discussion in 'Studio Lounge' started by Tnglwd_stu, Feb 18, 2003.

  1. Tnglwd_stu

    Tnglwd_stu Guest

    Hi people.

    I set-up my (rather small) studio back in 1998 with assistance from a charity that specialises in helping young people set-up in business: The Prince's Trust (as in HRH The Prince of Wales).

    Anyway it's been an uphill struggle over the years, and I've done massive amounts of gig-going networking, recording anything I can - vo's/games music/training material/audio books - this list goes on.

    So I was just wondering how you other guys/girls generated business.

    My main tip is network, network, network and never refuse a job. What are yours?

  2. noteFarm

    noteFarm Member

    I think this is a great topic.
    Well I have found word of mouth to be the best advertiseing. I have branched out and started to record high school rock bands, and that has been great. I was tring to just do only Jazz or acoustic music, but the rock thing has helped bring in new foot traffic.
    I teach about 80 guitar students a week, so that is good for some work. I get work from other teachers students to.
    I also gave out some cards to a Karaoke store and they have sent me a fair bit of work, too.
    Any other helpful networking ideas any one?


    (just corrected some typos for the fellow.), BR

    [ February 28, 2003, 05:29 PM: Message edited by: Bill Roberts ]
  3. Kurt Foster

    Kurt Foster Distinguished Member

    Has it occured to you to Advertise?
  4. noteFarm

    noteFarm Member

    LOL, Good idea.... I thought that was a given, I was just trying to get a conversation going to may be "think out side the box".
    How about it any one else got any neat ideas on geting work..
    Peace good times
  5. apbarkey

    apbarkey Active Member

    I'm working mostly for americans over here in germany. there are so many soldiers over here who do rap or rock music.

    i got in contact with some rappers in clubs and told them i can record them. then i told 'em if they got friends who wanna do something too i'll reduce their bills by 10% of what i earned from their friends. that's best advertisment u can get :)

    i'm thinking about ads in magazines. but i had no need for that in the last 2 years :)
  6. noteFarm

    noteFarm Member

    Thanx for the reply,

    That 10% is a great idea.
    I was thinking of doing something similar. I was thinking of giving 1 hour free to any one that recomends the studio, that leads to a paid 4 hour booking.
    I thought this waould be a great way of geting my clients that are on a small buget, back in the studio, and generate new clients. Win Win kind of thing.
  7. innerbooty

    innerbooty Guest

    I've got an ad running every week. Word of mouth is best, but takes time to build up. I'm thinking now that I really need to start going out to clubs, at least once a week, and handing out my card to bands. Just need to try not to drink too much while I'm out...
  8. Kurt Foster

    Kurt Foster Distinguished Member

    I wasn't trying to be smart assed, it was an honest suggestion. I ran ads in a weekly publication in my area that worked wonders. A basic tennet of business taught in business schools is, spend money on advertising even if you can’t pay the lease! It gives your facility a high profile. It places you in the eye of the customer. When something is in the print media, it legitimizes it. I would at times get several calls a day from my ad and I found that if I could just get the client to drop by for a "free tour" of the facility, I could close a deal with about 80% of them. Once a person has invested the time to come out to your place, sub consciously they are committed to working there. All you have to do is give them a good deal. Don't stumble over dollars trying to pick up pennies. Give the customer a good discount. It makes them feel special. A "Ya know, just cause I like your stuff, here's what I am willing to do..." type of thing. 75% of something is better than 100% of nothing. .... Fats
    Tannoy, Dynaudio, Blue Sky, JBL, Earthworks, Westlake, NS 10's :D , Genelec, Hafler, KRK, and PMC
    Those are good. …………………….. Pick one.
  9. noteFarm

    noteFarm Member

    Those are exalent points. Now you have me re thinking, the whole print ad thing.
    I love the discount idea, and I do think we all like to get a good deal.
    I wounder if any one has any good ideas of places to run print ads. I thought of the local "folk music" papper. With maybe a one hour free with ad.
    Thats a great point about people investing time, to visit.
    Thanks for the ideas and food for thought.
  10. Kurt Foster

    Kurt Foster Distinguished Member

    Note Farm,
    Where in CA are you? If you are in the Bay Area try ZERO magazine, in San Jose. Good print display ads. Distributed to all the music stores and most Tower Records. Ask for Josh and tell him Kurt Foster sent you. I used to advertise in BAM but they went out of business. Fats :D , Genelec, Hafler, KRK, and PMC
    Those are good. …………………….. Pick one.
  11. noteFarm

    noteFarm Member

    Thank you for the ideas and help. I am in the San Diego area. But the idea of going to a record store and picking up some of the free pappers is a great idea.
    Thank you for the contact information, that is very kind.
    THanx again
    NoteFarm :w:
  12. Kurt Foster

    Kurt Foster Distinguished Member

    Note Farm,
    I have another thought, ... There are some military facilities in San Diego right? Why not use Alexander P. Barkey's idea and check them out? I bet they have post newspapers that would take your ads. Fats
    Tannoy, Dynaudio, Blue Sky, JBL, Earthworks, Westlake, NS 10's :D , Genelec, Hafler, KRK, and PMC
    Those are good. …………………….. Pick one.
  13. audiowkstation

    audiowkstation Active Member

    You can run a free ad here! RO Free List your services Portal
  14. noteFarm

    noteFarm Member

    Thats an exelent idea. I will look in to that tommrow. With camp pendalton so close, I know there is a papper just like that.

    Thanx for taking the time to reply and alll the good ideas. I know your a busy guy
    This is the best plece on the net.
    Thanx again
  15. Doug Milton

    Doug Milton Active Member

    For a reasonably small fee you can run a text ad in the musician’s atlas. It comes out annually and tends to stay on people’s desks for a while. http://www.musiciansatlas.com/
  16. froyo

    froyo Member

    How about providing free hooker services at NAB in Vegas? That's always worked for me.

Share This Page