I went to an Avid presentation for Pro Tools 11 last week. Wow. They have finally come into the 21st century. Slowly they are releasing the reigns so that the standard users can have a functional DAW. I will admit some of the new features are really nice. Multiple, simultaneous export options. Cool. Finally they've got full multicore CPU support. Awesome! The kicker? Of course all of the best options are only in HDX. So, we are talking a $600 minimum investment if you already have Pro Tools 10 with Complete Production Tool Kit or an HDX system with Pro Tools 10, $1000 from Pro Tools HD 9, $6000 for an HD Native system if you don't have HD 10 already. Whatever. The investment is necessary if you want to have those "cool tools". A week later I get this email from Avid: Really? So if I buy Pro Tools 10 now I will get Pro Tools 11 for free? Wait a minute. That was part of the deal way before I went to the presentation and If you buy Pro Tools 11, you get a Pro Tools 10 license along with it anyway. So where's the "bonus" here? There is none. What offends me about this is not that they made an "offer" which is essentially what they have already had on the table. What offends me is that they think I'm too stupid to realize that this deal is no different than the one that they've been offering all along. Only an accountant(or a banker) could think of such a condescending angle to follow up their promotion. No. I won't be upgrading any time soon. I think I'd be better off investing in Fruity Loops or Reason and I don't even use or like those programs.