I just bit the bullet and bought this plug-in for my UAD card, and so far, I think I am in love! I am still trying to get my brain around all the ins and outs of it, but it looks like it is a really fine piece of work. I guess it is supposed to be an Oxford clone, but for the price (US$149), I don't see how that is possible. Has anyone else picked this thing up? What is the general consensus on its functionality? How about comparisons to the Sony Oxford? Any tips on how to best use it (like the A/B/C algorythms on the high-shelf filter)?