- Joined
- Apr 15, 2003
Paavo (Your name shows you to be Finnish, does it not?...Not important, just curious.)-
Members of this board have many years of experience. Therefore they are naturally going to be somewhat skeptical regarding the claims of the product as outlined in the press release.
For each has, at one time or another, encountered a manufacturer of a new product making an outlandish, if not downright false claim regarding their product's prowess (not that you're doing that...but believe it or not, others have!
).
While it is counter-intuitive to demo, through a low resolution lens, a product that promises high quality performance, I understand your concerns about piracy...they are very real.
I am not a software manufacturer, so I obviously don't have the same perspective or concerns that you do.
Nor do I work in the recording industry. So my butt (read: livelihood) is not on the line should your program actually live up to it's claims. I've consequently no emotion (read: fear)invested.
But I can tell you this: I am a consumer. I, and others, would not lay out the amount of cash you are requesting unless I was absolutely certain that it worked, it was exceptional, and I therefore truly desired it.
But I definitely don't want to have to go through a refund process. That, to me, is a hassle. I try to avoid hassles in my life.
I wouldn't want to give up the dough unless I knew it worked, and it would properly serve my needs.
To me, that requires a demo that shows the product's full potential.
Here's how I see it.....
The balance between a consumer and a company is theoretically supposed to be even....fundamentally based on trust.
Some companies are more trusting, and by consequence are easy to do business with. Some are less, and the reverse is true.
I always play scenarios off of what I term "The Test of The Extremes" in order to determine whether something makes sense or not. Meaning, if we push a scenario to each polar extreme outer limit of the range, how does said scenario hold up?
The far right side of the balance says, "In order to fully protect our copyright, why don't we put out a completely non-functional demo...or even, no demo at all. Then, if someone is dissatisfied with their purchase, we'll give them their money back."
The far left side of the balance says, "The demo is fully operational, pay us if you want."
Of course, neither extreme works. One is too far on the side of the consumer, the other benefits only the company.
Next, let's identify where your demo falls on the grid.
Hmmm....I think you've got a demo that leans to much toward the company's interest....I don't think you've yet achieved a fair balance.
You've drawn the line too much on your company's side...providing the public with an inadequate opportunity to fully appreciate your product.
The consequence of this is, obviously, less sales.
But the ball, is, as always, in your court. You make the product. It is totally your business and your call.
As is, as a consumer, I've no interest yet.
Good luck though!
Best-
Kev.
------------------------------------------------
P.S.- I have a little knowledge about what I speak. In my younger days, I was a manufacturer's rep in the pro audio/music industry....working for companies ranging from Ovation and Kramer guitars to ElectroVoice/Denon/Hafler/QSC/Symmetric/DOD/Cerwin Vega amongst many others.
I currently own and run a multimillion dollar financial services company.
I write and record music for fun, relaxation and creative stimulation.
Members of this board have many years of experience. Therefore they are naturally going to be somewhat skeptical regarding the claims of the product as outlined in the press release.
For each has, at one time or another, encountered a manufacturer of a new product making an outlandish, if not downright false claim regarding their product's prowess (not that you're doing that...but believe it or not, others have!
).While it is counter-intuitive to demo, through a low resolution lens, a product that promises high quality performance, I understand your concerns about piracy...they are very real.
I am not a software manufacturer, so I obviously don't have the same perspective or concerns that you do.
Nor do I work in the recording industry. So my butt (read: livelihood) is not on the line should your program actually live up to it's claims. I've consequently no emotion (read: fear)invested.
But I can tell you this: I am a consumer. I, and others, would not lay out the amount of cash you are requesting unless I was absolutely certain that it worked, it was exceptional, and I therefore truly desired it.
But I definitely don't want to have to go through a refund process. That, to me, is a hassle. I try to avoid hassles in my life.
I wouldn't want to give up the dough unless I knew it worked, and it would properly serve my needs.
To me, that requires a demo that shows the product's full potential.
Here's how I see it.....
The balance between a consumer and a company is theoretically supposed to be even....fundamentally based on trust.
Some companies are more trusting, and by consequence are easy to do business with. Some are less, and the reverse is true.
I always play scenarios off of what I term "The Test of The Extremes" in order to determine whether something makes sense or not. Meaning, if we push a scenario to each polar extreme outer limit of the range, how does said scenario hold up?
The far right side of the balance says, "In order to fully protect our copyright, why don't we put out a completely non-functional demo...or even, no demo at all. Then, if someone is dissatisfied with their purchase, we'll give them their money back."
The far left side of the balance says, "The demo is fully operational, pay us if you want."
Of course, neither extreme works. One is too far on the side of the consumer, the other benefits only the company.
Next, let's identify where your demo falls on the grid.
Hmmm....I think you've got a demo that leans to much toward the company's interest....I don't think you've yet achieved a fair balance.
You've drawn the line too much on your company's side...providing the public with an inadequate opportunity to fully appreciate your product.
The consequence of this is, obviously, less sales.
But the ball, is, as always, in your court. You make the product. It is totally your business and your call.
As is, as a consumer, I've no interest yet.
Good luck though!
Best-
Kev.
------------------------------------------------
P.S.- I have a little knowledge about what I speak. In my younger days, I was a manufacturer's rep in the pro audio/music industry....working for companies ranging from Ovation and Kramer guitars to ElectroVoice/Denon/Hafler/QSC/Symmetric/DOD/Cerwin Vega amongst many others.
I currently own and run a multimillion dollar financial services company.
I write and record music for fun, relaxation and creative stimulation.
