S
sonunospayasos
Guest
I am an IT consultant who recently read that the RIAA is trying to shut down file sharing on the internet. This, to me, seems bogus and un-pragmatic. The internet is opening opportunities for many industries, including the recording industry. Rather than waste effort and money on clamping down this type of activity, why doesn´t management at the various record companies realize that the technology is here to stay, and that there is greater profit in its use than its closure. File sharing is a symptom or a signal that the industry should pick up on and profit from rather than go against the current on this issue. These companies such as Kazaa and Audiogalaxy.com have access to a wide market audience, and I am sure they could arrive at strategic alliances with these companies rather than shut them down only to resurface in a different form later (given technology nowadays and the number of techonology savy people out there, they´ll find a way). Maybe sell individual songs at 15 to 25 cents (or whatever, the possibilites are endless) and everyone is happy. Recording companies profit and have access to an online, international market, file-sharing companies remain and also profit, and consumers benefit by customizing their own products at lower, more affordable prices. If management fails to realize that technology is here and industries are going to change because of it, and they fail to envision ways of using this technology to benefit the consumer and company, then replace them, and find more pragmatic people to run the company. The point is to take advantage of technology, not resist it. It´s the 21st century, you need people with vision at these recording companies, not people comfortable with the status quo who are far from innovators.