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I've always wondered why Shure has a microphone line called BETA. To me BETA sounds like its not ready for commercial use. Does anyone know why and where the BETA came from?

FAQ

Why Shure calls it BETA

Beta is the SECOND letter in the Greek alphabet. The Beta 58 was/is the SECOND (improved) version of the SM58.

The term Beta evolved into an entire line of Shure products that are a step above the Shure SM line. In general, Beta mics offer better performance than similar products in the SM line, and thus, the higher price.

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RemyRAD Thu, 10/13/2011 - 11:39

Perhaps it was because the neodymium magnets were just going into service at the time? I think it would have made more sense if they had just upgraded the model number to the " SN 58" but then how does that relate to their SM 87 now called the Beta 87 which is a condenser microphone?? I don't think a heck of a lot of thought went into this? It's like when your family has identical twins shouldn't you name them something like John 1 & John 2? How about John 1 & John 1B? So you give these two identical things different names? WTF? What sense does that make? They're both the same! I guess what really makes them different is how they function. So you give them different names because they're used in different applications. I mean sometimes twins are born, one black & one not. And they came from the same factory! Who figured that one out God only knows?

I don't have to worry I never had twins
Mx. Remy Ann David