Read it in the newspaper today (wash. post, business section). They want retailers to sell their CDs for $12.98 so they're lowering their retail prices. Originally they said that they were going to put price stickers on the CDs but the retailers complained about profit margins. However Universal expects most of them to sell the CDs for less than $13. They blame P2P networks for double digit percentage declines in CD sales over the past few years. I, for one, don't buy it. Why should retailers lower their prices? The educated consumer, like myself, buys albums to show support for the artist, or because he/she is aware that it is a quality product. I don't see a dollar or two being a critical difference. I also believe that bootlegs have a much larger effect than P2Ps because they're much more accessible, and cost a third of the real thing, offering equal quality. And more importantly, I am of the opinion that the reason sales have fallen and continue to do so is because of the quality of the product. Let's face it, the majority of music released by the big five sucks (once again, opinion). They don't care about good music, just profits. The fact that quality artists actually make it through that quagmire we call the music biz never ceases to amaze me. I mean, how many times is the rapper Fabolous gonna spell his name? How many old songs is Ashanti gonna desecrate? I think its a step in the right direction to lower prices on CDs, but its also an indication that they're a total ripoff. To me its the same as admitting that their product was overpriced. I know that if I can get 1000 CDs with top quality printed inserts and labels for around $2000, then Universal can get 100,000 for $50,000. And sell them wholesale for $700,000. Please Universal, and the rest; If you want to see sales go up, stop trying to sell us music you think we want, and let artists express themselves. Make quality music, and I'll be first in line.