Everyone knows that 'amateur' demo's are given away by loads of cheap reverb washing around - that's probably why they sound so good some of 'em. (Not sure what the signs are these days, maybe huge chunks of uncleared samples). However most producers eg Bob Clearmountain, have phases of leaning too much this way or that. Bob was having a ball with reverb on Roxy Music's Avalon. My first single was recorded by a producer in a very dry phase, bone almost. With hindsight it was not flattering but it was interesting. I'm currently obsessing about high frequency EQ-ing. Will it pass? So what phase are you in? "I've got a fuzz box and I'm gonna use it"??