With proper gain structure, normalising is something you do ... well, never. Record at the right level, apply effects and EQ properly, and you won't have to worry about clipping anything.
Then when you have the master mix, you have a nice amount of freedom to play with, and smash your beautiful mix into a mess of loudness.

De click, de noise, de generate, de ee ef ge, these are all things you do when you have zero-level equipment (i.e. things with 3.5mm jacks as a primary input) and any real studio would never bother doing them (because they don't need to).

Well, I can see the rationale for doing those things when working with high track counts. I don't have any problem with uniform normalization (though some dislike doing it for reasons I don't really understand). But you should realize that it won't usually result in uniform apparent volume. You still have to listen. -12 is a good level to shoot for(however you do it) if you are layering that many tracks.

I understand what he is doing with the noise reduction. Noise is a problem with high track counts. But I worry about any strategy that automatically throws a plugin on a bunch of tracks. (Sure, the guy might be be exaggerating a bit.) And I've never found noise reduction software that I really liked. (Admittedly, I've never tried the most expensive products.)