Skip to main content

Avid today announced Pro Tools® 12, the next generation of the industry-standard digital audio software. Featuring new flexible licensing options, Pro Tools 12 delivers on Avid's commitment to customer choice, a key element of Avid Everywhere™. The company also announced new innovations to support artist collaboration and content distribution with Avid Cloud Collaboration and new services in the Avid Marketplace.

"These new innovations demonstrate our commitment to providing audio customers with the choice, power, and flexibility they need to create the highest quality music and audio," said Chris Gahagan, senior vice president of Products and Technology at Avid. "With Pro Tools 12, audio professionals can now access the software in more ways than ever. They can find new talent and plugins, and get wide exposure for their work via the Avid Marketplace. And with the upcoming Avid Cloud Collaboration, customers will be able to create, connect, and collaborate in unprecedented new ways."
Flexible Licensing Options in Pro Tools 12
Pro Tools 12 delivers new flexible licensing options, allowing customers to subscribe by as little as $29.99 per month, or to buy it outright. With these new options, users can stay current with future software updates and innovations as soon as they are released via the cloud, at no additional charge. This flexible licensing now provides artists with access to the same tools used by the top industry pros, at a price point they can afford.

Avid Cloud Collaboration
Avid Cloud Collaboration, initially to be accessed by Pro Tools users with others to follow, is a groundbreaking set of collaboration capabilities that enable artists to compose, record, edit, and mix sessions working with other Pro Tools users in the cloud, as if they are all together in the same studio. They simply invite other artists to collaborate on a session using built-in chat, or find new collaborators through the new Avid Marketplace Artist Community. If the person they want to work with doesn't already have Pro Tools, they can simply download Pro Tools | First to start working together immediately.
Key benefits and features of Avid Cloud Collaboration for Pro Tools include:

Secure and hassle-free setup: Post sessions to your own cloud storage space and invite others to collaborate
Fully integrated collaboration: Work on the same session at the same time or create offline and share updates directly within Pro Tools

Comprehensive workflows: Share audio and MIDI tracks, edits, mix changes, automation, and more
Simplified project and media management: Keep track of all contributors and version changes with automatic and fully customizable metADATa tagging
Built-in communication tools: Engage with collaborators through text or video chat directly from within Pro Tools
Avid Marketplace

The Avid Marketplace invites Pro Tools users to engage in a community of artists, acquire new plugins and apps as they need them, and easily store and share their work on a global platform.

The Avid Marketplace enables artists and professionals to:
Find new talent and start new collaborations: With the Artist Community, any media professional and organization can search for the skills and specialties they need on a project, and start a working relationship.

Get plugins and apps immediately: With the Avid App Store, artists can find and immediately download the latest plugins and applications directly from within their creative tools.
Store and share their work with the world: The Avid Content Marketplace provides a new channel for artists to monetize their work by sharing it with a wide network of potential purchasers – with all licensing and rights agreements worked out through automatic templates.

Avid also announced that 17 new plugins and nine new plugin bundles are now available in the Avid Marketplace and as in-app purchases in Pro Tools. There are now over 60 Avid plugins and bundles available for in-app purchase for Pro Tools | First, Pro Tools, and Pro Tools | HD. The new bundles include:
Eleven Effects Bundle — A collection of 17 Avid AAX Native, DSP and AudioSuite 64-bit plugin effects modeled after circuitry and design of many popular analog "stomp-box" guitar effects.

Pro Series Bundle — Includes all five of the popular Avid Pro Series processors in AAX Native, DSP and AudioSuite 64-bit format as a single bundle at over 50% savings.
First Distortion Bundle, First Reverb Delay Bundle, First Guitar Bass Bundle, First Modulation Bundle, First EQ Dynamics Bundle, First AIR Effects Bundle, and First Air Instruments Bundle — Include selections from the new Eleven Effects and other Avid plugins, allowing Pro Tools | First users to access the professional creative tools they need to create richer sounding, more complex mixes.

Availability and Pricing
Pro Tools software subscription and licensing options will be available in February 2015.
Pro Tools software monthly subscription (one-month license subscription with updates and support) starts at $29.99/month
Pro Tools software annual upgrade plan (12 months of updates and support) starts at $199
Pro Tools software annual subscription (12-month license subscription with updates and support) starts at $299
Perpetual licenses for Pro Tools software (includes 12 months of updates and support) start at $899
The new plugins and bundles are now available as in-app purchases within Pro Tools via the Avid Marketplace. ___________


audiokid Sun, 01/25/2015 - 08:54

audiokid, post: 424199, member: 1 wrote: Leasing or renting to use a DAW connected to store where they sell you digital tools (apps). Online collaboration, online tracking and storage. Pay to play.

Maybe we should be partially thrilled about how its all being monetized again. If some of this trickles down to funding music in schools, inspiring and fueling better music again, I would be happy.
Our beautiful organic art is evolving, heading deeper into the social networking, profiling and shopping.

audiokid Sun, 01/25/2015 - 09:02

Ah, I see this even clearer. Avid is going to lock you into an interface that will only connect to their market. Same as UAD is doing with their interface. UAD looks like a store to me. I see where this is all going.

This is all about connecting the recording industry to social network markets which include plug-ins , Apps, and collaboration.

We are way too distracted about better audio while these guys are building the stor (age) $.

Lets branch this topic out and read more:

What is the future of the Music Industry ?
Most of what we take for granted in the music business today is brand new. A decade ago there was no iPod, YouTube, Myspace, Facebook or Apple iTunes store. A decade from now, the industry will be very different than it is today and anyone seeking a career in music needs to learn to adapt and exploit the trends that are shaping the future of the music business.
Does The music industry has been utterly ripped apart by the impact of technology and social media ?
And are we going to assist the extinction of some instruments ?






Published on Jan 16, 2013
23 year-old YouTube sensation, Alex Day, has been called the "future of music" by Forbes magazine. Determined to break into the music world without an agent or a record label, Alex wrote and produced a song, created a music video, set out to win the UK Christmas Number One -- and broke a Guinness World Record as the highest charting single by an unsigned artist -- all in just 30 days! Alex shares his passion, determination and unbridled enthusiasm with TEDxYouth@SanDiego and inspires young people everywhere to "chase unrealistic goals" and not let a "bonkers world" ever stop you from your dreams.

Alex day is an independent musician who has sold over half a million songs on iTunes, His YouTube channel 'nerimon' has enjoyed more than 100 million views.

audiokid Sun, 01/25/2015 - 10:31

Take deep breath guys... I don't think its all about the best sounding analog console or my expensive chain lol! The IT geeks and the rest of the world could care less if it isn't online and in the system > Its about the interface and the App the networks your work to the market.
Bookmark this post and look back in 10 years to see how much vintage mattered lol. OMG. If this isn't a kick in the ass.

I wonder what Samplitude is planning.

Who is using Logic? Tony, does Logic have an iTune menu installed in the DAW?

anonymous Sun, 01/25/2015 - 22:59

I can't help but wonder - in regard to network recording - about bandwidth sizes required in order to achieve sonic integrity of an acceptable quality. It's not just about using their I/O and network adapter for the purpose... you still need the power on your end as far as Mbps, right?

Most home "hi-speed' networks offer speeds of around - and I say around - 10mbps... but honestly, many of these carriers - Time Warner, Adelphia, Comcast, etc., don't operate at that level all the time, even for subscribers who are paying for "turbo" speeds.

And, most people don't care - as long as they can surf the web, watch streaming video and listen to broadcasts without any hiccups. But recording...? Well... that's gonna take some pretty serious BW, in order to get the quality that most audiophiles have become accustomed to. And it doesn't matter how good your gear is on your end, either. You will only ever achieve the quality that your allotted bandwidth allows you to achieve.

This is why a .wav file taes so much longer to send or upload than an MP3 does, because of the size of the data involved. It currently takes me around 2 min to upload a stereo MP3 file at 320kbps. That same file in .wav takes more like 10, and we're only talking about one stereo file here, not real time recording of multiple tracks at 44/24..

I'm not saying it can't be done... there is a new ultra high speed network going into the health care corridor in Cleveland; it's boasting speeds of up to 1000 gig of bandwidth, so that doctors can actually get MRI and CT scan results in real time, and so that specialist surgeons from around the world can "participate" in these procedures from any location - as long as they have that network. But it's gong to require some major overhauling and upgrading of people's local carrier(s). Unless, f course, Avid has designed their own network, which will require a special network adapter... and this doesn't sound like it will be cheap. ;)

But who knows? Anything is possible - as long as you are willing to pay for it. ;)