Downloaded the demoversion of Sony Oxford Inflator today out of curiosity and...man...I really don't know what to say...total madness ! Can anybody please explain to a guy who thought he knew how things work what this plugin REALLY does ? For those of you who aren't familiar with it, it basically is a loudness plugin . According to Sony plugins what it does is bringing up the level or apparent loudness or whatever of programme material way beyond sanity and commercial CD-level, but without digital overs. And I tried it...and it does just that... I tried it on a mix I recently made, which had about 3dB's of headroom and man, was I able to make it loud ! My Apogee DA-16 was fighting to get some breath and the channel and master VU's on my desk were overloading like crazy and still, the channel meter in the DAW with the plugin was never over 0dB, not one clip ! This was of course maxing it out. I'm not saying this is a desireable thing but I'm very, very curious...how does it work ? And what does it really to the material ? To me it sounded pretty normal, just very loud and a little bit limited in a tube-ish way. Again, according to Sony plugins this is the "make the loud mix for the record-company guy- plugin " and for that purpose it's right on the money. Other than that, I'm just confused. Try it out and tell me what you think, free demos and full $$ versions available for Pro Tools and TC Powercore at http://www.Sony plugins.com