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How do you get into this? I am in the process of creating 5 demo (non official) commercial tracks for my site to use as samples for people to hear my style but how would I get into these commercial agencies all together? Steps involved?

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Thomas W. Bethel Sat, 06/16/2007 - 05:08

XTREEMMAK wrote: How do you get into this? I am in the process of creating 5 demo (non official) commercial tracks for my site to use as samples for people to hear my style but how would I get into these commercial agencies all together? Steps involved?

Not sure what exactly you are asking. How do you get your stuff to ad agencies? how do you get yourself noticed? how do you get into advertising? Anyway....

As with most things in the professional world it is all networking. If you send a five commercial CD to a ad agency it will likely be in the trash without it ever being heard. If you can find someone in the ad agency that you can talk to and have him or her listen to your stuff while you are in their office you might get a foot in the door. My mentor owns the most professional studio in Cleveland. He does mostly commercials and is very good at it. He has built up his clientèle over years and listened to what the needed and what they wanted and did an excellent job on everything that he did and he is now quite successful.

There are no shortcuts and no fast tracks. You have to network, you have to do a good job every time and you have to keep doing more an more innovative work that will get you noticed.

Best of luck!