Bob Olhsson
15 September 2001
There's some useful material on the ASCAP site:
I've been looking at the A&R discussions. What do we think about what is being said there?
Comments
That and in today's world a media saavy band/individual can inde
That and in today's world a media saavy band/individual can indeed market themselves online and become a sensation. Justin Bieber (and I can't believe I typed his name) is a prime example. His success was begun through youtube and far less autotune than anyone else around his age in his genre.
I think the key is the need for creating new minor leagues.
Traditionally this consisted of regional stars playing for regional promoters with a further subdivision into genres at the label level.
This is why I see the Internet as being such a mixed bag. If the major labels can't break an artist worldwide by spending a million plus, the individual certainly can't expect to break themselves worldwide on the net. Possibly one could use the narrow-casting possibilities of the net but from everything I've heard, this is still far too expensive to be practical and it becomes geometrically more expensive as the net expands. Don't believe for a minute that the majors haven't tried.
The net is a powerful tool but probably not the answer simply because it isn't local enough or direct enough.