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I really wish customers would read my advertising blurb!

Just a desperation rant really.

I sell quite a few microphones, via my own website and on ebay. Now I always explain what they are for - and long ago I realised that you have to tell typical ebay buyers that MUST have 48V phantom power means, well, you MUST have it - but still, even after the warnings people buy them.

Which types of advertising are worth it?

I own a small but good studio. Had a guy call me from at&t yellowpages.com I think. He wanted me to give them about 1k for a year to put me at the top of the list in my town for recording on the site. Not one other studio in town or in any town near us does anything {advertising} through them at all except fot the basic freebee listing.