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Computer "Tweaks" and "Customization" ?

So after a fair amount of background work, a friend of mine is assembling a computer for me (with components I've purchased) - I simply can't afford to buy one already built. A feature one typically reads about is the so-called "tweaking" to optimize for pro audio. Some dealers boast of numerous tweaks that they do. What type of things are these folks doing to optimize?

Sweetwater computer

Does anyone have any experience with purchasing a desktop PC from sweetwater? I'm looking at getting a good PC for recording and I'm not familiar enough to build my own (I don't think), and the sweetwater computers look like pretty good value for the comp you get. I'm sorry if this has been discussed previousy, but I searched and couldn't find any material. Thanks